Sophie Benmouyal is focused on and firmly devoted to making stories told by authors heard and seen by their young audience with impact and clarity. While working in the Children’s book market Toronto, she uses the power of creative support paired with the marketing strategy to increase author’s visibility, with the author still owning the whole thing. Sophie’s method revolves around narratives as the main campaigns, getting the audience involved, and being very open with the collaboration, which guarantees the right readers are reached, and the project gets through in a way that the readers would feel and understand, making children’s publishing industry success more permanent through this method.