Born in Malvern, Shelly Townsend relocated to London to finish her education. But she went back to her birthplace in 2014. She then made the decision to launch her company, Brown Leather Jacket UK. Additionally, she set up her brand’s headquarters at 10 Marlbank Rd, Welland, Malvern WR13 6NE, UK. Shely Townsend debuted her first men’s collection on December 25. A week later, she unveiled her UK line of Womens Cotton Jackets. Sadly, though, Shelly Townsend didn’t get a single order for over four months. She continued to be patient and persistent even after this.